{"id":735,"date":"2025-10-03T09:25:41","date_gmt":"2025-10-03T09:25:41","guid":{"rendered":"https:\/\/irodriguez.inscastellbisbal.net\/?page_id=735"},"modified":"2026-01-28T10:21:47","modified_gmt":"2026-01-28T10:21:47","slug":"seo-i-sem","status":"publish","type":"page","link":"https:\/\/irodriguez.inscastellbisbal.net\/?page_id=735","title":{"rendered":"SEO I SEM"},"content":{"rendered":"\n<pre id=\"tw-target-text\" class=\"wp-block-preformatted\">SEO-PARA QUE SIRVE??mejorar la visibilidad de un sitio web en los resultados org\u00e1nicos (no pagados) de buscadores como Google, con el objetivo de atraer tr\u00e1fico de calidad, aumentar la autoridad de marca, y, en \u00faltima instancia, generar negocio\n\nSEM-PARA QUE SIRVE??Augmentar la visivilitat d'un lloc wep o negoci als resultats dels motors de cerca (com google) mitjan\u00e7ant pubilicitat pagada amb l'objectiu d'atreure transit qualificat genere clientspotencials i augmentar les vendes o conversions\n\nDIFERENCIAS\n\nSEO\n\nQu\u00e9 es: Conjunto de t\u00e9cnicas para mejorar el posicionamiento org\u00e1nico (natural) de una web en los motores de b\u00fasqueda.\n\nC\u00f3mo funciona: Se optimiza el contenido, estructura del sitio, palabras clave, velocidad, enlaces, etc., para que Google y otros buscadores \u201cconsideren\u201d tu p\u00e1gina relevante.\n\nCosto: No pagas por aparecer en los resultados, es tr\u00e1fico \u201corg\u00e1nico\u201d o gratis (aunque puede requerir inversi\u00f3n en tiempo o en profesionales).\n\nResultados: Son m\u00e1s duraderos, pero tardan m\u00e1s en verse.\n\nSEM\n\nQu\u00e9 es: Marketing en motores de b\u00fasqueda que incluye la publicidad pagada para aparecer en resultados destacados (como anuncios de Google Ads).\n\nC\u00f3mo funciona: Pagas para que tus anuncios se muestren en lugares visibles cuando alguien busca ciertas palabras clave.\n\nCosto: Pagas por clic (PPC) o impresiones seg\u00fan la plataforma.\n\nResultados: Son inmediatos, pero solo mientras pagues por los anuncios.<\/pre>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>SEO-PARA QUE SIRVE??mejorar la visibilidad de un sitio web en los resultados org\u00e1nicos (no pagados) de buscadores como Google, con el objetivo de atraer tr\u00e1fico &hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":726,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-735","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SEO I SEM - Ivan Rodriguez Jimenez<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/irodriguez.inscastellbisbal.net\/?page_id=735\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO I SEM - Ivan Rodriguez Jimenez\" \/>\n<meta property=\"og:description\" content=\"SEO-PARA QUE SIRVE??mejorar la visibilidad de un sitio web en los resultados org\u00e1nicos (no pagados) de buscadores como Google, con el objetivo de atraer tr\u00e1fico &hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/irodriguez.inscastellbisbal.net\/?page_id=735\" \/>\n<meta property=\"og:site_name\" content=\"Ivan Rodriguez Jimenez\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-28T10:21:47+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/irodriguez.inscastellbisbal.net\/?page_id=735\",\"url\":\"https:\/\/irodriguez.inscastellbisbal.net\/?page_id=735\",\"name\":\"SEO I SEM - Ivan Rodriguez Jimenez\",\"isPartOf\":{\"@id\":\"https:\/\/irodriguez.inscastellbisbal.net\/#website\"},\"datePublished\":\"2025-10-03T09:25:41+00:00\",\"dateModified\":\"2026-01-28T10:21:47+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/irodriguez.inscastellbisbal.net\/?page_id=735#breadcrumb\"},\"inLanguage\":\"ca\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/irodriguez.inscastellbisbal.net\/?page_id=735\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/irodriguez.inscastellbisbal.net\/?page_id=735#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Inici\",\"item\":\"https:\/\/irodriguez.inscastellbisbal.net\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Apuntes clase\",\"item\":\"https:\/\/irodriguez.inscastellbisbal.net\/?page_id=726\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"SEO I SEM\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/irodriguez.inscastellbisbal.net\/#website\",\"url\":\"https:\/\/irodriguez.inscastellbisbal.net\/\",\"name\":\"Ivan Rodriguez Jimenez\",\"description\":\"Hola, em dic Iv\u00e1n, tinc 16 anys i actualment estic cursant el meu primer any de cicle formatiu en inform\u00e0tica.  En aquest espai anir\u00e9 compartint el que aprenc: des de conceptes b\u00e0sics de maquinari i programari, fins a programaci\u00f3, xarxes i projectes personals. El meu objectiu \u00e9s anar creixent pas a pas en aquest m\u00f3n de la tecnologia i, al hora, deixar aqu\u00ed un registre del meu progr\u00e9s.  Espero que trobis interessant el contingut i que aquest rac\u00f3 sigui \u00fatil tant per a mi com per a qualsevol que tamb\u00e9 estigui comen\u00e7ant al cam\u00ed de la inform\u00e0tica.\",\"publisher\":{\"@id\":\"https:\/\/irodriguez.inscastellbisbal.net\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/irodriguez.inscastellbisbal.net\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ca\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/irodriguez.inscastellbisbal.net\/#organization\",\"name\":\"Ivan Rodriguez Jimenez\",\"url\":\"https:\/\/irodriguez.inscastellbisbal.net\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\/\/irodriguez.inscastellbisbal.net\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/irodriguez.inscastellbisbal.net\/wp-content\/uploads\/2025\/09\/cropped-cropped-ChatGPT-Image-Sep-19-2025-08_40_26-AM.jpg\",\"contentUrl\":\"https:\/\/irodriguez.inscastellbisbal.net\/wp-content\/uploads\/2025\/09\/cropped-cropped-ChatGPT-Image-Sep-19-2025-08_40_26-AM.jpg\",\"width\":1536,\"height\":1024,\"caption\":\"Ivan Rodriguez Jimenez\"},\"image\":{\"@id\":\"https:\/\/irodriguez.inscastellbisbal.net\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"SEO I SEM - Ivan Rodriguez Jimenez","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/irodriguez.inscastellbisbal.net\/?page_id=735","og_locale":"ca_ES","og_type":"article","og_title":"SEO I SEM - Ivan Rodriguez Jimenez","og_description":"SEO-PARA QUE SIRVE??mejorar la visibilidad de un sitio web en los resultados org\u00e1nicos (no pagados) de buscadores como Google, con el objetivo de atraer tr\u00e1fico &hellip;","og_url":"https:\/\/irodriguez.inscastellbisbal.net\/?page_id=735","og_site_name":"Ivan Rodriguez Jimenez","article_modified_time":"2026-01-28T10:21:47+00:00","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/irodriguez.inscastellbisbal.net\/?page_id=735","url":"https:\/\/irodriguez.inscastellbisbal.net\/?page_id=735","name":"SEO I SEM - Ivan Rodriguez Jimenez","isPartOf":{"@id":"https:\/\/irodriguez.inscastellbisbal.net\/#website"},"datePublished":"2025-10-03T09:25:41+00:00","dateModified":"2026-01-28T10:21:47+00:00","breadcrumb":{"@id":"https:\/\/irodriguez.inscastellbisbal.net\/?page_id=735#breadcrumb"},"inLanguage":"ca","potentialAction":[{"@type":"ReadAction","target":["https:\/\/irodriguez.inscastellbisbal.net\/?page_id=735"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/irodriguez.inscastellbisbal.net\/?page_id=735#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Inici","item":"https:\/\/irodriguez.inscastellbisbal.net\/"},{"@type":"ListItem","position":2,"name":"Apuntes clase","item":"https:\/\/irodriguez.inscastellbisbal.net\/?page_id=726"},{"@type":"ListItem","position":3,"name":"SEO I SEM"}]},{"@type":"WebSite","@id":"https:\/\/irodriguez.inscastellbisbal.net\/#website","url":"https:\/\/irodriguez.inscastellbisbal.net\/","name":"Ivan Rodriguez Jimenez","description":"Hola, em dic Iv\u00e1n, tinc 16 anys i actualment estic cursant el meu primer any de cicle formatiu en inform\u00e0tica.  En aquest espai anir\u00e9 compartint el que aprenc: des de conceptes b\u00e0sics de maquinari i programari, fins a programaci\u00f3, xarxes i projectes personals. El meu objectiu \u00e9s anar creixent pas a pas en aquest m\u00f3n de la tecnologia i, al hora, deixar aqu\u00ed un registre del meu progr\u00e9s.  Espero que trobis interessant el contingut i que aquest rac\u00f3 sigui \u00fatil tant per a mi com per a qualsevol que tamb\u00e9 estigui comen\u00e7ant al cam\u00ed de la inform\u00e0tica.","publisher":{"@id":"https:\/\/irodriguez.inscastellbisbal.net\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/irodriguez.inscastellbisbal.net\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ca"},{"@type":"Organization","@id":"https:\/\/irodriguez.inscastellbisbal.net\/#organization","name":"Ivan Rodriguez Jimenez","url":"https:\/\/irodriguez.inscastellbisbal.net\/","logo":{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/irodriguez.inscastellbisbal.net\/#\/schema\/logo\/image\/","url":"https:\/\/irodriguez.inscastellbisbal.net\/wp-content\/uploads\/2025\/09\/cropped-cropped-ChatGPT-Image-Sep-19-2025-08_40_26-AM.jpg","contentUrl":"https:\/\/irodriguez.inscastellbisbal.net\/wp-content\/uploads\/2025\/09\/cropped-cropped-ChatGPT-Image-Sep-19-2025-08_40_26-AM.jpg","width":1536,"height":1024,"caption":"Ivan Rodriguez Jimenez"},"image":{"@id":"https:\/\/irodriguez.inscastellbisbal.net\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/irodriguez.inscastellbisbal.net\/index.php?rest_route=\/wp\/v2\/pages\/735","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/irodriguez.inscastellbisbal.net\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/irodriguez.inscastellbisbal.net\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/irodriguez.inscastellbisbal.net\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/irodriguez.inscastellbisbal.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=735"}],"version-history":[{"count":1,"href":"https:\/\/irodriguez.inscastellbisbal.net\/index.php?rest_route=\/wp\/v2\/pages\/735\/revisions"}],"predecessor-version":[{"id":736,"href":"https:\/\/irodriguez.inscastellbisbal.net\/index.php?rest_route=\/wp\/v2\/pages\/735\/revisions\/736"}],"up":[{"embeddable":true,"href":"https:\/\/irodriguez.inscastellbisbal.net\/index.php?rest_route=\/wp\/v2\/pages\/726"}],"wp:attachment":[{"href":"https:\/\/irodriguez.inscastellbisbal.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=735"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}